COLUMBUS –Columbus Crew SC announced the launch of Crew Kitchen as the dining and hospitality team of the New Crew Stadium, creating the food and beverage experience across concessions, catering, on-site clubs and suites. Crew SC and Levy created Crew Kitchen to reimagine the experience at the world-class stadium. The food and beverage experience will be Columbus-first, featuring several local favorite restaurants from Columbus and across Ohio identified by Crew supporters that will enhance quality and variety of offerings at the stadium. Crew Kitchen will also focus on creating faster and efficient cashless and mobile ordering in the newly designed stadium.
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“Creating Crew Kitchen to provide an authentic Columbus-centric food and beverage experience for our supporters is front and center for the New Crew Stadium,” said Crew Executive Vice President and Chief Business Officer Steve Lyons. “Supporter feedback was critical throughout the stadium design process and when it came to dining options, our supporters stressed they wanted their food and beverage choices as quick, efficient and frictionless as possible so they could get back to the action on the pitch. Levy’s expertise in the restaurant industry was pivotal in meeting our supporters’ needs. In addition, we were intentional about creating memorable food and beverage experiences that celebrate the diversity of our local cuisine. We know Crew Kitchen will provide an experience that aligns with the dynamic and exciting aura of New Crew Stadium when our new home opens this July.”
“Crew supporters are well-known as some of the most engaged in the league. As we collaborated with Crew SC to reimagine food and beverage for the new stadium, listening to fans was one of our first steps,” said Andy Lansing, President and CEO of Levy. “Crew Kitchen creates a fan-centric hospitality experience inspired by the diverse and innovative hospitality community of Columbus. We’re thrilled to continue our partnership with Crew SC and can’t wait to welcome supporters to an incredibly convenient and distinct experience that celebrates what supporters most enjoy at a Crew SC match.”
Crafting a Columbus-first culinary program
Crew Kitchen utilized Levy’s data and analytics arm E15 Group to inform the hospitality experience, including stadium dining concepts, local partnerships and a frictionless technology strategy. In combination with market research, 4,000 Crew SC fans were surveyed to get their input on a range of dining experiences, from food and beverage options to preferred order and pick-up method. As a result, 40% of the concourse dining locations around the stadium will be dedicated to local partners.
The initial roster of local restaurants that will serve Crew supporters on matchdays includes:
- Barrio Tacos
- Crafted Culture Brewing
- Dirty Frank’s
- Donatos Pizza
- Dos Hermanos
- Gemüt
- Hot Chicken Takeover
- Legacy Smokehouse
- Preston’s: A Burger Joint
- Schmidt’s
Designing a faster and more flexible ordering experience
New Crew Stadium concourses focus on offering supporters culinary variety while making speed of service a priority. Supporters will have access to several ordering options, including mobile pick-up and self-service kiosks at most concessions stands throughout the stadium. These solutions aim to improve the overall fan experience by reducing time spent in lines.
Under the guidance of Crew Kitchen Executive Chef John DiGiovanni, the culinary program at the New Crew Stadium will continue to evolve, with more news on food and beverage offerings and partners over the coming months.
For more information about Crew Kitchen and to stay up-to-date on developments, please visit: www.columbuscrewsc.com and www.levyrestaurants.com. Supporters interested in learning more about purchasing 2021 Season Ticket Memberships should visit CrewStadium.com, where they can see the view from each seat location along with the benefits of each section. Fans can also schedule their own private virtual tour of the New Crew Stadium with a Crew SC ticket representative.
